Jan. 30, 2013 - Issue #902: Come cry with Daniel Romano
A new generation of visual artists and designers will be exploring these possibilities through the collaborative exhibition Reset, which is as much about drawing connections between their respective mediums as it is about displaying their contrasting nature.
"Since we're from the same school, we see these people around so often, but we don't get very many opportunities to work with them or show with them," says Kayla Callfas, a fourth-year visual communications design student at the University of Alberta and internal communication officer with Student Design Association (SDA), a campus organization dedicated to promoting and encouraging student designers within the community. "Edmonton's a small community for creatives. It's going to be growing, but I don't see any point in keeping a strong separation between us when we really need to be working together to make stronger opportunities for creatives in the city."
On the other side of the equation is the Visual Arts Student Association (VASA), run by president Cara Seccafien, a fourth-year fine arts student specializing in printmaking and painting. Seccafien believes student groups on campus, particularly in the arts, have not always collaborated as much as they should, and Reset provides a beneficial forum for networking and sharing ideas.
"I also work as an intern at The Works Art and Design Festival and what I've seen is there is really a bit of a disconnect between art and design in Edmonton," she says, adding that during her time at The Works she's witnessed efforts to forge this connection. "We really wanted to see where that disconnect comes from ... we want that connection to be made because artists are better artists when they have an influence of design and designers are better designers when they have an influence of art."
At the centre of it all is the artwork, which includes various mediums of fine art and posters created by the design students, in which the only stipulation was size, giving each individual complete creative control over the final result.
"It's really inspiring as a designer to see some of the new techniques and processes that the artists are doing in this show," Callfas notes. "We learn a lot of technical skills or type and really rigid things, but we don't always have the opportunity to explore mediums and new ways of image making, so I think it's really inspiring to see how they're creating an image."
Reset is the last exhibition before the fourth years in both programs unveil their work for the final time as students at their graduation exhibition in April.
Until Fri, Mar 1
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