Dec. 21, 2010 - Issue #792 : In Case of Holiday Break Glass
Prevue
Hip Hop on the Ave
3rd annual Hip Hop on the Ave rocks 118th
/ Komrade, founder of Hip Hop on the Ave
"After seeing the success of the show and hearing from the younger crowd about how they wanted a chance to perform, I decided to switch the direction of the show," says Goyette. "I took into account how much I enjoyed the few all-ages rap shows when I was a minor [and] how hard it was to set up my first show ... I made the second show all ages, and to prevent the usual obstacles of an admission fee, the show was free with a donation for Edmonton's Food Bank."
This year, Goyette has teamed up with 630 CHED Santas Anonymous. "They faced a shortage this year with toys and trends show that will continue in the years to come. All kids deserve a Christmas and Santas Anonymous is a great charity that ensures year after year this happens for thousands of kids," he says.
This year has also seen a surge in corporate support for the show, including a gold sponsorship from the Blue Pear fine-dining restaurant. That's ballin'.
As for the focus on up-and-comers, that hasn't changed. The first half of the show will allow seven new acts to make a fresh impression on many. "In a competitive, driven music like hip hop, it's rare when someone is willing to give you the time of day. I want to be able to give young kids coming up their first shot at rocking a show and having their friends, family and fans present."
PERFORMERS:
The up and comers:
* The E-Town Legends,
* Realistik & Jacko
* Protege
* Bijaan (of Frantic Artillery)
* The Overachievers (T.O.A)
* Jonny Brown
* DJ Globe
Headliners:
* Rellik (of Won 18)
* Grim Empire (Brothers Grim, Stripes, Kryple & Trippz, NineLivez & Pillzbury)
* Venice & Toast
* Loyal-T
* Locution Revolution
* Chubbs
* Li-One
* 3 Point Productions
* King Dylan
* DJ CreeAzn (N$C) will be holding down the 1’s & 2’s
Mon, Dec 27 (1 pm)
Avenue Theatre
Free admission with one unused, unopened toy
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