Nov. 10, 2010 - Issue #786 : F&M
Profile
Sew local
Malorie Urbanovitch reflects on her first runway show
Malorie Urbanovitch is an Edmonton-based designer who presented her first collection at this past year's Western Canada Fashion Week. Already working on the next collection, Urbanovitch was kind enough to answer some of Vue Weekly's questions about her involvement in Edmonton's fashion scene. Email malorieshouse@gmail.com for more information, or to make an order.
Vue Weekly: Tell us a bit about how you got involved in fashion?
Malorie Urbanovitch: I started out as a stylist. I became mostly interested in colour palettes doing that, which led to my desire to choose fabric and turn it into a design.
VW: You presented your debut collection at WCFW this year. What kind of
statement were you looking to make?
MU: The first collection seems important. It really sets the tone for your esthetic, which I think should ideally remain consistent in some way. So I guess I wanted to make myself clear in a bold way without compromising wearability. In my opinion, if clothes aren't for the most part wearable, they're not really doing their job.
VW: You decided on a limited colour palette. Can you tell us about that decision?
MU: Fabric choice plays a huge part in my designs. I wanted to draw attention to the texture of the garments by making subtle colour transitions. I exaggerated the texture of some of the pieces by looping thick yarn through the fabric. I think it kind of looks like a drawing. Scribbles.
VW: Where do you find inspiration?
MU: Everything, really. I'm a film studies student, so movies are a big one. But music and architecture and art and people. I watched five seasons of Buffy while I sewed this collection, so that probably inspired me a lot too.
VW: Where are you going to go from here?
MU: Making more clothes. I'm really excited to work on a fall/winter collection as it's getting colder. Seasons are a big inspiration too, I guess. V
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